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Privacy Policy

Welcome to Little Alike

Little Alike ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it and your rights regarding your personal data.

Who We Are

Little Alike is a UK clothing brand creating thoughtfully designed apparel for adults and children. Our collections feature interactive illustrations, hidden discoveries and subtle matching designs that encourage connection, conversation and imaginative play. Products are designed in the UK and produced to order or from limited stock using trusted production partners.

If you have any questions about this Privacy Policy or how we process your data, please contact:

Email: hello@littlealike.com

Information We Collect

Depending on how you interact with our website, we may collect:

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number (if provided)

  • Order history

  • Payment information (processed securely through our payment providers)

  • Website usage information such as browser type, IP address and pages visited

  • Marketing preferences

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders

  • Provide customer support

  • Manage your account

  • Communicate about your purchases

  • Improve our website and customer experience

  • Prevent fraud and maintain website security

  • Send marketing emails where you have given consent

 

Payment Processing

Payments are processed securely through trusted third-party providers including:

  • Wix Payments

  • PayPal

  • Apple Pay

  • Google Pay

Little Alike does not store your full payment card details.

 

Marketing

If you subscribe to our mailing list, we may send you updates about new collections, promotions and news.

You can unsubscribe at any time using the link included in every marketing email.

 

Cookies

Our website uses cookies to:

  • Make the website function correctly

  • Remember your preferences

  • Improve website performance

  • Understand how visitors use our website

  • Support marketing and analytics where consent has been provided

You can manage your cookie preferences through our cookie banner.

 

Sharing Your Information

We only share your personal information where necessary to operate our business, including with:

  • Payment providers

  • Delivery and courier companies

  • Website hosting and ecommerce providers (Wix)

  • Print and fulfilment partners

  • Analytics and marketing providers where applicable

  • Legal or regulatory authorities where required by law

We never sell your personal information.

 

International Transfers

Some of the companies we work with may process personal information outside the United Kingdom or European Economic Area.

Where this occurs, appropriate safeguards are used to protect your information in accordance with applicable data protection laws.

 

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil your orders

  • Meet legal and accounting obligations

  • Resolve disputes

  • Enforce our agreements

 

Your Rights

Depending on where you live, you may have rights to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict or object to processing

  • Withdraw consent

  • Request a copy of your personal data

  • Lodge a complaint with your local data protection authority

To exercise any of these rights, please email:

hello@littlealike.com

 

Keeping Your Information Secure

We take appropriate technical and organisational measures to help protect your personal information from unauthorised access, misuse or disclosure.

 

Children's Privacy

Our products are designed for children and families; however, our website is intended for use by adults making purchases. We do not knowingly collect personal information directly from children.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page with an updated revision date.

 

Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

Little Alike

Email: hello@littlealike.com

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